15A – Figuring Out Buyer Behavior No. 2

              After interviewing three more people I was able to find out more information on why they made their purchases and what influenced them the most when making their decision. When going to the shop they would already have the product in their mind but they were not exactly sure of all of the other details. So, when they are there the alternate factor that influenced them the most is the price. Because of how expensive all the boards and bindings are that is their number one concern when looking to make a purchase. The next factor right after that is how does it look. When buying the product, they want something that applies to them and something that they like. So, when making a purchase there are many different alternate factors that go into their decision-making process. 

              When going to buy the product the most likely place that they will buy is in the store. The consumers want a new product and not something that has been damaged or worn out. Because of the high expense usually people will charge it and very few will pay in cash.

              After the purchase the thing that my customers think of the most is how does it ride. The rightness would be if it preforms to their standards and rides the way that they want. Things that would not appeal to them would be if they didn’t like the product or they did not like the way it felt when riding. These are some of the key things that customers think about with their products. 

              When looking at the interviews and hearing what others have said there are many different factors that go into buying the product and if one does not meet their expectation then they will not buy it. Everything needs to be in order for them to complete the transaction. Also, when talking to them during the experience of buying and the post experience after riding if they like the product in the store and don’t see anything wrong with it they will usually be very happy with their purchase.