1). Belief: Wakeboarder’s don’t have the chance to find
their exact board because of the different styles and combinations of boards
and boots.
2). The Who: People that Wakeboard
The What: Don’t know which board and boots to get because of
so many choices
The Why: Different combos and you don’t know how everything
feels
3). Testing the Who: Not everyone shares this need. It is
only when you a looking for a new board or bindings. Also, others will just
stick with the same and never change so they don’t face this problem.
Testing the What: Whenever you go to a board shop they will
carry different brands for boards and boots so all buyers face this problem. There
are some exceptions though to people that are sponsored can be given boards for
free.
Testing the Why: This is the need for most people that are inexperienced
and looking to get into the sport. Also, one that has stayed with the same
brand their whole riding experience will face this. You could get lucky and
take to people who have rode the board and see how they like it.
4). After interviewing the five people I was able to see
that they were facing the same problem when looking for the new setup. Three
out of the five were people that have ridden a wakeboard before so they wanted
to get their own board and bindings. They were overwhelmed when they walked
into the store and saw all the options before them. They could not choose
because they needed to go back and do some research and talk to people about
the different options. The next person that I interviewed was someone that
wakeboards and was looking to get a new board. He did not face too big of a
problem because he was sticking with the same company. He did however say it
would be nice to see how each option was when riding. The last person that I interviewed
was a sponsored rider. He was talking about who he was sponsored by and that
they just give him boards to ride. He did not have a problem because he
constantly gets new boards to ride.
5). After these interviews I could learn that most people
face this struggle when trying to pick out their setup. More people are taking
part in watersports and this is becoming a bigger issue. One thing that I learned
was that when you ride with a pro sometimes you can ride their setup to see how
they like it so then you can have a feel for that board and boots.
Hey Will,
ReplyDeleteI find it very interesting the need you saw in the many different wake board options that are offered. I’m sure that this is a very hard task to decide which one is right for you when you can never actually use the product. I can relate to this in a way but, I have been able to find ways around this like you mentioned at the end. I am a drummer and when I am looking for more expensive gear I usually reach out other musicians that own this gear in order to try it but this does not always work. It would be great to see a place that provides demo boards to loan out and try. I feel that the cost of the demo board would be easily outweighed by the increase in purchases because of this.
Thanks, Zach L.
Hey Will. I have never been wakeboarding before but it looks really fun. I cant really relate specifically to purchasing wakeboards, but it is true that when you look to buy something that can be a fairly big investment, its hard to know what your buying and if its the best decision. I look foward to seeing what solutions you have to this issue, as the problem is something I face in a lot of my purchases.
ReplyDeleteWill,
ReplyDeleteI see your opportunity about wakeboards. I think this can be related to a lot of things. Whenever I am looking to try something new, I never know which product is the best one to buy because nowadays there are so many options when purchasing something. I think having something that compares products easier would help consumers tremendously.